Job Description

Owner is seeking a data-driven Demand Generation Lifecycle Marketing Manager to drive lead engagement and customer conversion. This role will develop and execute targeted campaigns across email, SMS, and other channels to nurture leads, resurrect cold opportunities, and close deals, ultimately optimizing campaigns to improve conversion from lead to Closed Won.

Responsibilities

• Execute demand generation lifecycle marketing campaigns to nurture B2B prospects
• Analyze lead data to support segmentation and personalization efforts
• Create, test, and optimize calendar and event-driven campaigns
• Support the optimization of gated content, webinars, and lead magnets
• Work with product-led growth (PLG) tools to drive product-qualified lead conversion
• Contribute strong copywriting and email design skills to create campaign assets
• Monitor key performance metrics and report insights to leadership
• Apply demand generation best practices

Requirements

• 3-5 years in lifecycle marketing with at least 2 years in a B2B environment
• Expertise with marketing automation tools (e.g. Braze, Hubspot, Marketo)
• Proficiency in advanced segmentation and personalization
• Skilled with CRM tools (e.g. Salesforce, Hubspot) and analytics tools (e.g., Looker, Tableau)
• Familiarity with AI tools (e.g. Claude, ChatGPT)
• Analytical and results oriented

Benefits

• No benefits