Job Description

The Director of Audience will lead content teams across multiple brands and channels to attract new subscribers, deepen reader engagement, and expand reach. This role focuses on audience growth, shaping content strategy, and building a predictable audience growth machine through content, newsletters, and distribution channels.

Responsibilities

• Lead content, packaging, and distribution efforts to grow subscriber base
• Strengthen newsletter CTAs and landing pages
• Build subscriber-growth playbooks and systems
• Own narrative, clarity, structure, and visuals across all content
• Maintain and evolve the brand's editorial voice
• Own distribution across newsletter, social, and other channels
• Lead, coach, and scale a high-performing team
• Grow and maintain a SME network for content insights
• Lead creation of lead magnets and proprietary insight content

Requirements

• Extensive experience leading audience growth teams in digital media or B2B SaaS
• Proven experience growing audiences through newsletter strategy and multi-channel distribution
• Experience managing and coaching large content teams
• Experience operating at a daily or weekly publishing cadence
• Strong editorial instincts
• Experience creating scalable content systems
• Comfort with analytics and performance evaluation

Benefits

• No benefits