Lead Product Marketing Manager

Apollo.io
Full-time
Remote, United States
$138,000 - $173,000
Posted on a month ago

Job Description

Apollo.io is seeking a Lead Product Marketing Manager to own the go-to-market strategy for a strategic solution line. This role involves leading cross-functional initiatives across the customer lifecycle, shaping narratives, refining positioning, and ensuring impactful launches and campaigns. The ideal candidate thrives in fast-paced environments and can translate product insights into scalable marketing programs.

Responsibilities

  • Own end-to-end go-to-market strategy
  • Define solution positioning and messaging
  • Develop understanding of customer usage
  • Lead product launches
  • Drive acquisition, activation, and retention strategies
  • Create high-impact content
  • Develop upsell and expansion strategies
  • Provide POV on pricing and packaging
  • Analyze data to refine GTM plans
  • Operate with ownership

Requirements

  • 7+ years of B2B SaaS product marketing experience
  • Proven success driving go-to-market strategy
  • Strong cross-functional collaboration skills
  • Excellent communication and storytelling skills
  • Analytical and action-oriented
  • Self-starter with a bias for action
  • Ownership mentality

Benefits

  • No benefits