Staff Market Researcher

Apollo.io
Full-time
Remote, United States
$170,000 - $225,000
Posted on a month ago

Job Description

As a Staff Market Researcher at Apollo, you will lead research initiatives to inform competitive positioning, brand strategy, and growth opportunities, working cross-functionally with Product and GTM teams to deliver actionable insights for business decisions.

Responsibilities

  • Design and execute competitive analysis
  • Develop competitive battle cards
  • Build and maintain competitive intelligence systems
  • Conduct win/loss analysis
  • Lead brand health tracking studies
  • Design and implement brand perception research
  • Lead pricing and packaging research
  • Conduct market sizing and segmentation analysis
  • Collaborate with Product and GTM teams
  • Present research findings to executive leadership

Requirements

  • 8+ years of experience in market research
  • Deep expertise in qualitative and quantitative research methodologies
  • Proven track record in pricing and packaging research
  • Strong competitive intelligence skills
  • Experience with brand tracking methodologies
  • B2B SaaS experience preferred
  • Excellent stakeholder management skills
  • Strong analytical skills with proficiency in statistical analysis tools
  • Outstanding communication skills

Benefits

  • No benefits