Job Description

Terraformation is seeking a Senior Campaign Manager to define and execute integrated campaigns targeting corporate sustainability leaders, climate investors, and ecosystem partners in the Voluntary Carbon Market and reforestation efforts. This role focuses on account-based marketing, generating qualified pipelines, and deepening engagement with prospects.

Responsibilities

• Plan and run multi-channel demand generation campaigns
• Design account-based campaign plans
• Produce campaign content
• Collaborate with content, design, product marketing, and sales teams
• Track campaign performance and recommend optimizations
• Create an event calendar
• Lead annual event planning
• Oversee event-focused promotions
• Manage post-event lead capture and reporting
• Maintain and optimize the marketing tech stack
• Own and manage end-to-end lead flow processes
• Manage forms, landing pages, and data hygiene
• Maintain MQL criteria
• Build dashboards and reporting

Requirements

• 7+ years of experience in B2B marketing, demand generation, or campaign management
• Experience in climate, carbon markets, or sustainability
• Demonstrated ability to execute multi-channel campaigns
• Hands-on experience with CRM/marketing automation platforms (HubSpot preferred)
• Experience coordinating or managing events
• Strong project management skills
• Excellent written and verbal communication skills
• Ability to analyze marketing data
• Willingness to travel domestically and internationally

Benefits

• No benefits