Job Description

2K Games is seeking a culturally curious and detail-oriented Associate Manager of Brand Marketing to support and activate the NBA 2K brand across campaigns and cultural touchpoints. This role involves ensuring brand consistency, tracking cultural presence, assisting with campaign toolkits, supporting athlete branding, and maintaining brand guidelines.

Responsibilities

• Support brand activations across culture-focused teams
• Ensure brand consistency in culturally driven initiatives
• Monitor brand presence across cultural beats
• Identify opportunities to strengthen brand expression
• Assist in developing campaign toolkits
• Help ensure cross-functional teams have necessary assets
• Collaborate on athlete brand cohesion plans
• Maintain alignment between athlete storytelling and brand strategy
• Assist in maintaining brand guidelines and tools
• Ensure consistent use of brand assets

Requirements

• 2-4 years of experience in brand marketing or related field
• Strong attention to detail and organizational skills
• Familiarity with brand strategy and cultural marketing
• Comfortable working in cross-functional environments
• Clear communication skills
• Eager to learn and grow
• Passion for sports, gaming, music, and storytelling
• Proficient in PowerPoint and Excel
• Bachelor’s degree in marketing or communications

Benefits

• No benefits