Job Description

The Sr. Director of Global Marketing Strategy will lead the marketing strategy for 2K's sports game portfolio, developing and executing a comprehensive marketing vision to drive brand and user growth. This role requires strategic vision, tactical execution, team leadership, and partnership development.

Responsibilities

• Develop brand and marketing strategy
• Advise on market potential and product connection
• Ensure strategic soundness in positioning and storytelling
• Define key marketing metrics
• Lead all marketing efforts for the franchise
• Develop customer journey plans
• Enhance brand ambassador strategies
• Collaborate with regional and cross-functional teams
• Attract, build, retain, and lead a marketing team

Requirements

• 10+ years of progressive brand marketing experience
• Proven experience building marketing strategies
• Experience in team leadership
• Ability to thrive in a fast-paced environment
• Global perspective and understanding of regional markets

Benefits

• No benefits