Job Description

Bloomreach is seeking a highly analytical Senior Product Marketing Manager to drive revenue growth and expansion within their existing customer base. This role focuses on data-driven insights to identify cross-sell, upsell, and account expansion opportunities, requiring strong go-to-market execution and collaboration with Product, Sales, and Customer Success teams.

Responsibilities

• Define customer growth strategy
• Develop messaging and positioning for expansion
• Analyze account data to identify opportunities
• Track and measure initiative performance
• Craft differentiated messaging for existing customers
• Own GTM strategy for cross-sell and upsell
• Build growth playbooks
• Develop case studies and ROI materials
• Organize technical trainings
• Design roadmap enablement programs
• Create enablement kits
• Collaborate with Product, Sales, and CS

Requirements

• 6+ years of B2B SaaS product or growth marketing experience
• Strong analytical skills with Tableau, Salesforce, and Excel
• Ability to translate data into actionable insights
• Experience driving revenue growth from existing customers
• Excellent communication and storytelling skills
• Ability to operate independently

Benefits

• No benefits