Job Description

Bloomreach is seeking a Senior Product Marketing Manager to lead go-to-market strategy for strategic verticals like Travel & Leisure, Consumer Services, and Financial Services. This role focuses on defining industry-specific messaging, enablement, and aligning cross-functional teams to deepen Bloomreach's relevance in key markets.

Responsibilities

• Own GTM strategy for strategic verticals
• Define ICPs, pain points, and Bloomreach’s value
• Build industry-specific messaging frameworks
• Analyze market trends and competitors
• Partner with customer success for proof points
• Drive alignment between Product, Sales, and Marketing
• Develop enablement materials
• Ensure consistent messaging across touchpoints

Requirements

• 6+ years of Product Marketing or GTM experience in B2B SaaS
• Experience in martech, commerce tech, or CX platforms
• Understanding of verticalized marketing
• Experience in Travel & Leisure, Consumer Services, or Financial Services preferred
• Proven success in crafting messaging and enablement
• Strong analytical skills

Benefits

• No benefits