Job Description

Coupa is seeking a Product Marketing Director, AI to lead the messaging, positioning, and sales enablement strategies for its AI-powered spend management platform. This role involves collaborating with product teams, driving revenue growth, and shaping product-market fit. The ideal candidate will have a strong understanding of AI, B2B SaaS, and the ability to simplify complex concepts into compelling stories.

Responsibilities

• Define and evangelize product positioning and messaging
• Build a developer community
• Empower sales and customer success teams
• Drive strategic growth and revenue
• Cultivate customer relationships
• Influence category leadership positioning via analyst relations

Requirements

• 8+ years of product marketing experience in B2B SaaS
• Experience in Product Marketing for AI
• Strong analytical and decision-making skills
• Experience presenting to VP+ audiences
• Ability to influence stakeholders and execute independently
• Ability to work cross-functionally

Benefits

• No benefits