Job Description

The Sr. Marketing Automation Specialist will be the subject matter expert on Marketo, responsible for implementing the marketing automation strategy and ensuring the digital ecosystem's success. This role involves collaboration with diverse teams on campaign strategy, architecture, and processes, and requires managing multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute journey-based marketing campaigns
• Ensure compliance with privacy laws (CASL, GDPR)
• Manage platform performance and database health
• Monitor and update scoring, MQL, and lead lifecycle programs
• Manage integrations with CRM and other tools

Requirements

• Diploma, degree, or relevant certifications
• 5+ years of experience in a similar role
• Experience with print, digital, social, and video production
• Proficient in project management
• Strong communication and analytical skills
• Hands-on experience in Marketo and SFDC integrations
• Marketo Certified Expert certification

Benefits

• No benefits