Job Description

Black Duck Software is seeking a marketing expert to lead their Global Account Based Marketing (ABM) program. This role involves designing, executing, and optimizing targeted ABM programs to drive engagement, pipeline growth, and revenue, collaborating with sales, product marketing, and demand generation teams.

Responsibilities

• Develop and execute global and regional ABM programs
• Create and launch integrated, multi-touch campaigns
• Collaborate on tailored messaging and content
• Align with sales teams and provide enablement materials
• Track campaign performance and ROI
• Support regional teams in scaling ABM programs

Requirements

• BA in Marketing or related field
• 5+ years’ B2B marketing experience, including 2+ years in ABM
• Understanding of B2B SaaS buyer’s journey
• Experience in application security, DevSecOps, or cybersecurity (desired)
• Proficiency with Salesforce, Marketo, and 6sense
• Data-driven mindset with analytical skills
• Excellent communication and project management skills

Benefits

• No benefits