Job Description

Quizlet is seeking a Head of Lifecycle Marketing to lead the team responsible for driving customer engagement and retention through owned channels. This role will focus on growing activation, engagement, retention, and subscriptions using Braze, and will involve cross-functional collaboration with product, data science, and engineering teams.

Responsibilities

• Develop and implement lifecycle marketing strategies
• Lead cross-functional initiatives to optimize customer journey
• Drive campaign analysis and optimization
• Use data analytics to gain customer insights
• Oversee lifecycle marketing channels (email, SMS, push, in-app)
• Collaborate with product, brand, and engineering teams
• Stay ahead of industry trends
• Lead, mentor, and develop marketing team

Requirements

• 10+ years of experience in lifecycle or digital marketing
• 3+ years in a team leadership role
• Deep understanding of marketing automation tools and CRM systems
• Proven track record of successful lifecycle marketing strategies
• Strong analytical and A/B testing skills
• Creative thinking and customer-centric mindset
• Excellent communication and collaboration skills
• Strong organizational and prioritization skills

Benefits

• No benefits