SALES MARKETING MANAGER

Zynga
Full-time
Bay Area, CA; Los Angeles, CA; New York, NY
$100,200 - $148,320
Posted on a month ago

Job Description

The Sales Marketing Manager supports the Direct Ad Sales team in monetizing Zynga’s mobile game network. This role focuses on creating compelling value propositions and persuasive stories for brand partners, bridging sales to various internal teams to develop and execute advertising campaigns. The ideal candidate will be a mobile marketing expert with a deep understanding of video, interactive ads, sponsorships, and programmatic advertising.

Responsibilities

  • Create and maintain sales collateral
  • Develop custom in-game integrations and sponsorship packages
  • Support media planning for RFPs
  • Collaborate with research teams for brand insights
  • Service a global sales team
  • Provide pre-sales support to sales planners
  • Manage the sales pipeline with the games team
  • Assist with packaging pipeline optimization
  • Equip Account Executives with value-based selling approaches
  • Understand advertising competitors

Requirements

  • 5+ years online marketing experience
  • Strong understanding of mobile advertising ecosystems
  • Exceptional storytelling and presentation skills
  • Expertise in ad product solutions
  • Team player and fast learner
  • Cross-functional experience
  • Comfortable in a fast-paced environment

Benefits

  • No benefits