Job Description

The Senior Product Marketing Manager, Plaque will be responsible for developing and executing the marketing strategy for Plaque Analysis to drive adoption and utilization with the Heartflow field team. This role requires a deep understanding of customer needs, competitive dynamics, and market opportunities within the CAD treatment space.

Responsibilities

• Understand patient journey and customer needs
• Customize value propositions and key messages
• Formulate strategies to overcome barriers-to-adoption
• Collaborate across Marketing and Communications
• Develop content for Sales Training and Medical Affairs
• Partner with Sales leadership and Field Advisory Board
• Manage timelines and measure marketing program effectiveness

Requirements

• Bachelor's degree in related field (business or science preferred)
• 5+ years of marketing or market development experience
• Medical device, life science, or healthcare commercial marketing experience
• Experience developing and launching marketing initiatives
• Strong analytical, communication, and interpersonal skills
• Experience in cardiology preferred
• Experience translating clinical evidence into commercial messaging

Benefits

• No benefits