Job Description

Heartflow is seeking an experienced Senior Social Media Manager to lead their social media presence, drive engagement, amplify their brand voice, and engage key opinion leaders within the complex landscape of B2B and direct-to-patient marketing in the medical technology industry.

Responsibilities

• Lead KOL and influencer programs
• Collaborate with cross-functional teams
• Manage social interactions and community responses
• Implement employee advocacy program
• Manage social media agencies
• Own social media content calendar
• Ensure regulatory compliance
• Track and manage social media KPIs
• Provide performance reporting and insights

Requirements

• 12+ years of progressive experience in social media marketing
• Bachelor’s degree in related field, Masters preferred
• Experience in highly regulated B2B environments
• Experience with Direct-to-Consumer and Direct-to-Patient campaigns
• Strategic thinking and communication skills
• Attention to detail

Benefits

• No benefits