Job Description

The Senior Manager will lead the development and execution of integrated paid media strategies for Taco Bell’s key calendar initiatives, driving transaction growth and customer penetration through best-in-class media strategies and cross-functional leadership. This role manages a significant media investment and shapes the annual calendar, fostering innovation and collaboration with internal teams and agency partners.

Responsibilities

• Lead paid media planning and strategy
• Develop and oversee channel strategies
• Integrate media with business goals
• Revolutionize Value-Added Strategy
• Drive measurement and optimization
• Partner with agencies for media solutions
• Influence stakeholders and present strategies
• Manage and develop the paid media team

Requirements

• Bachelor’s Degree in Marketing, Business, or Communications
• 10+ years of media experience
• 3+ years in a management role
• Proven leadership and coaching abilities
• Digital-first mindset and expertise in cross-channel paid media
• Success leveraging data and analytics
• Strong budget management skills
• Strategic thinking and self-starter
• Understanding of CDPs and attribution

Benefits

• No benefits