Job Description

The VP, Brand Product Marketing will lead a team responsible for driving product and go-to-market strategy, developing key themes, and creating impactful campaigns for a $17 billion business. This role involves collaboration with sales, food innovation, and cross-functional teams to attract and retain consumers, and reports to the Chief Marketing Officer.

Responsibilities

• Coach and guide a marketing team
• Provide thought leadership on marketing and menu strategy
• Lead product marketing strategy and vision
• Deliver national and test product calendars
• Drive commercial planning for product calendar
• Lead consumer insight and analysis
• Develop marketable category concepts and product vision
• Analyze business performance
• Present to senior executives and franchisees
• Partner with Franchise Marketing
• Streamline commercialization processes

Requirements

• 15+ years’ experience in product, product marketing, or brand management
• 5+ years’ experience in a leadership position
• Bachelor’s degree required, MBA preferred
• Experience launching and scaling mass-market products
• Proven ability to lead a high-performing team
• Strong analytic skills
• Experience creating integrated marketing plans
• Executive level communication skills
• Ability to influence and manage priorities

Benefits

• No benefits