Job Description

Forter is seeking a Vice President of Market Strategy to lead Product Marketing, Public Relations & Communications, and Creative functions. This role will shape Forter’s market perception, define market expansion, and align the go-to-market organization with customer priorities, requiring experience in both retail/merchandise and B2B SaaS, particularly in identity management or fraud prevention.

Responsibilities

• Own Forter’s market positioning, narrative, and brand identity
• Drive long-range market strategy and prioritize growth opportunities
• Orchestrate go-to-market strategy across functions
• Empower the Sales organization with messaging and enablement materials
• Lead, mentor, and inspire product marketing, communications, and creative teams
• Act as a key cross-functional leader bringing market insights
• Execute strategic development and planning

Requirements

• 15+ years of experience in retail and B2B marketing
• Experience in enterprise-level apparel, accessories, beauty, or retail
• Experience in high-growth B2B SaaS (identity management or fraud prevention)
• Track record of driving organic pipeline growth
• Cross-functional leadership skills
• Storytelling ability for C-suite buyers
• Experience leading senior talent
• Strategic, analytical, and data-informed mindset

Benefits

• No benefits