Job Description

The ABM Digital Manager will strategize and execute Account Based Marketing campaigns for high-value accounts, aligning with the company's overall go-to-market strategy. This role focuses on developing and managing best-in-class B2B paid media campaigns to accelerate business growth through personalized marketing efforts in collaboration with cross-functional teams.

Responsibilities

• Develop and execute ABM programs
• Build and manage ABM campaign strategies
• Analyze and report on campaign performance
• Partner with teams to create tailored messaging
• Maintain account and contact databases
• Manage external vendors
• Lead A/B testing
• Develop and share performance reports
• Contribute to ABM strategy evolution

Requirements

• Bachelor’s degree
• 4+ years of digital marketing experience
• Expertise with LinkedIn, Facebook, programmatic display, content syndication
• Strong analytical skills
• Proven project management skills
• Comfort managing vendor relationships
• Growth mindset
• Team player
• Authorized to work in the US without sponsorship

Benefits

• No benefits