ABM Digital Manager

PitchBook
Full-time
New York, New York
$85,000-$120,000
Posted on 2 months ago

Job Description

The ABM Digital Manager will strategize and execute Account Based Marketing campaigns for high-value accounts, aligning with the company's go-to-market strategy. This role focuses on building personalized marketing campaigns in collaboration with sales, customer success, and other teams to accelerate business growth.

Responsibilities

  • Develop and execute ABM programs
  • Manage ABM campaign strategies
  • Analyze and report on campaign performance
  • Partner with cross-functional teams
  • Maintain account databases
  • Manage external vendors
  • Lead A/B testing
  • Develop and share performance reports
  • Contribute to ABM strategy evolution

Requirements

  • Bachelor’s degree
  • 4+ years of digital marketing experience
  • Expertise with LinkedIn, Facebook, programmatic display, content syndication
  • Experience with Salesforce and Marketo
  • Strong analytical skills
  • Proven project management skills
  • Vendor management experience
  • Growth mindset
  • Team player
  • US work authorization

Benefits

  • No benefits