Job Description

The ABM Digital Manager will strategize and execute Account Based Marketing for PitchBook’s sales pipeline focused on high value accounts. This role develops and executes high-performing B2B paid media campaigns aligned with the company’s go-to-market strategy, impacting revenue through personalized marketing campaigns in partnership with cross-functional teams.

Responsibilities

• Own development, execution, and optimization of ABM programs
• Build and manage ABM campaign strategies
• Analyze and report on campaign performance
• Partner with Creative, Content, Sales, and Customer Success teams
• Maintain and refine account and contact databases
• Manage external vendors and partners
• Lead A/B testing strategies
• Develop and share regular reporting
• Contribute to the evolution of the ABM strategy
• Support company vision and values

Requirements

• Bachelor’s degree
• 4+ years of digital marketing experience
• Hands-on expertise with LinkedIn, Facebook, programmatic display, content syndication, Salesforce, and Marketo
• Strong analytical skills
• Proven project management skills
• Comfort managing vendor relationships
• Growth mindset and eagerness to innovate
• Team player in a collaborative environment
• Authorized to work in the United States without visa sponsorship

Benefits

• No benefits