Job Description

The Senior Automation Specialist will lead the design, development, and optimization of complex automation workflows across marketing and sales functions to drive scalable, data-driven demand generation and customer engagement programs. This role requires a strong technical skillset, business acumen, and the ability to translate marketing objectives into innovative automation strategies.

Responsibilities

• Own end-to-end marketing automation strategy
• Design, build, and manage automated campaigns
• Support integration between marketing automation and CRM platforms
• Analyze campaign performance and develop dashboards
• Establish best practices and governance frameworks
• Provide mentorship and training
• Manage multiple automation projects

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, or related field
• 5+ years of experience in marketing automation, demand generation, or marketing operations
• Expert proficiency with marketing automation platforms (Marketo preferred)
• Strong working knowledge of CRM systems (Salesforce desirable)
• Ability to architect and execute complex automated workflows
• Strong analytical and problem-solving skills
• Excellent organizational and communication skills
• Authorized to work in the United States

Benefits

• No benefits