Job Description

The Senior Marketo Specialist will lead the design, development, and optimization of marketing automation workflows to drive scalable, data-driven demand generation and customer engagement programs. This role serves as a strategic partner to marketing leadership and cross-functional teams, applying expertise in marketing automation platforms like Marketo to enhance operational efficiency and maximize campaign effectiveness.

Responsibilities

• Own end-to-end marketing automation strategy
• Design, build, and manage automated campaigns
• Support integration between marketing automation and CRM platforms
• Analyze campaign performance and develop dashboards
• Establish best practices and governance frameworks
• Provide mentorship and training
• Manage multiple automation projects

Requirements

• Bachelor’s degree in Marketing, Business, IT, or related field
• 5+ years of experience in marketing automation
• Expert proficiency with Marketo
• Strong working knowledge of CRM systems (Salesforce preferred)
• Ability to architect and execute complex workflows
• Strong analytical and problem-solving skills
• Excellent communication and project management skills
• Authorized to work in the United States

Benefits

• No benefits