Job Description

The Digital Marketing Associate will provide administrative, database, and executional support for ParetoHealth’s marketing operations. This role will focus on maintaining marketing systems, managing lead data, executing campaigns, and building marketing reporting and insights.

Responsibilities

• Define audience segmentation framework within Pardot
• Maintain Pardot workflows for lead and contact quality
• Deliver cleaned invite lists for campaigns
• Complete MQL audit and lead scoring assessment
• Validate new scoring models with dashboards
• Execute Pardot email campaigns
• Setup and deploy emails in Pardot
• Apply tagging and deliverability best practices
• Run A/B tests for email optimization
• Implement UTM tagging framework
• Set up engagement alerts for Sales
• Support paid media strategy and tracking
• Define technical requirements for campaign execution

Requirements

• 2+ years experience in marketing operations, database management, or digital marketing
• Strong knowledge of Salesforce, Pardot, Excel, Google Analytics, LinkedIn, Google Ads
• Analytical mindset and ability to resolve data inconsistencies
• Understanding of marketing funnel stages and CRM processes
• Strong project coordination and attention to detail
• Effective collaboration and communication skills

Benefits

• No benefits