Job Description

Nimble is seeking a Director of Marketing to lead the strategy and execution of product marketing performance activities, including competitive positioning, messaging, go-to-market, and partnership enablement. This role requires strong cross-functional collaboration and leadership to drive product marketing efforts for a rapidly growing healthtech company.

Responsibilities

• Lead and develop a product marketing team
• Plan and measure omnichannel marketing campaigns
• Develop go-to-market plans for product launches
• Refine product positioning and messaging
• Partner with cross-functional teams
• Advocate for customer needs
• Oversee creation of sales enablement materials
• Conduct market research
• Optimize campaigns and messaging

Requirements

• 5+ years managing a marketing team
• 8-10+ years in product marketing, SaaS or health tech preferred
• Bachelor's degree in marketing or related field
• Understanding of B2B/B2B2C markets
• Excellent communication and storytelling skills
• Strong analytical skills
• Effective cross-functional collaboration
• Bias toward action

Benefits

• No benefits