Demand Generation Growth Manager, Sports and Predictions
Unknown
Full-time
United States
$80,000 - $90,000
Posted on 2 months ago
Job Description
The Demand Generation Growth Manager will manage and optimize marketing campaigns on Sports and Prediction markets, focusing on planning, executing, and refining high-impact strategies to generate brand awareness and customer acquisition.
Responsibilities
Develop, launch, and optimize campaigns across Search, Social Media, Display, and Video
Manage daily budgets, bids, and pacing to maximize ROI
Customize creative and messaging for regional regulations and user intent
Segment users by behavior, geography, and interest to enhance targeting
Integrate internal and third-party data sources
Monitor campaign performance using tools like Google Analytics and Adjust
Produce reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV
Provide actionable insights to cross-functional teams
Ensure compliance with state-level regulations
Stay informed about legal landscapes and industry trends
Requirements
3–5 years of experience in media buying across programmatic media and DOOH
Strong commercial understanding and ability to craft compelling messaging
Adaptable and proactive in fast-paced environments
Clear communication and collaborative skills
Proven track record managing seven-figure budgets
Solid understanding of attribution modeling, A/B testing, and customer lifecycle
Robust analytical skills with a performance-oriented mindset
Experience collaborating with creative, compliance, and data teams