Job Description

Crypto.com is seeking a Growth Marketing Hacker to lead go-to-market strategy, lifecycle initiatives, and product positioning for global user growth and engagement on the Exchange platform. This role requires a strategic marketer who excels in fast-paced environments, collaborating with product and growth teams to align feature rollouts and user insights.

Responsibilities

• Develop value propositions and user personas
• Manage go-to-market planning for feature launches
• Conceptualize integrated marketing campaigns
• Analyze market trends and conduct competitive benchmarking
• Design lifecycle programs to drive user activation and retention
• Define KPIs and report on performance metrics

Requirements

• 3-5 years of product marketing experience, ideally in crypto
• Proven success launching and scaling B2C products
• Excellent communication and copywriting skills
• Highly collaborative and action-oriented
• Analytical mindset with proficiency in marketing analytics
• Experience in regulated industries or financial services is a plus

Benefits

• No benefits