Job Description

Crypto.com is seeking a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for their new stocks and equities trading platform. This role involves close collaboration with product and growth teams to align features, campaigns, and user experience with user needs and business priorities, aiming to define how the next generation engages with traditional markets.

Responsibilities

• Own roadmap for stocks and equities trading
• Craft messaging and positioning
• Define user personas and build tailored journeys
• Lead growth GTM for new features
• Conceptualize integrated campaigns
• Conduct user interviews and behavioral analysis
• Track and analyze competitors
• Build lifecycle and retention campaigns
• Coordinate cross-functionally with various teams
• Define KPIs and analyze campaign performance

Requirements

• 3-5 years of experience in product marketing, ideally with stocks/equities background
• Proven success launching and scaling B2C products
• Excellent communication and copywriting skills
• Highly collaborative with a bias to action
• Analytical mindset with proficiency in marketing analytics
• Experience in regulated industries or financial services is a plus
• Familiarity with community-led growth is a bonus

Benefits

• No benefits