Job Description

AG1 is seeking a strategic Manager, Media Strategy to elevate and scale paid media efforts across video, social, and emerging platforms. This role will focus on shaping multi-channel strategies, managing agency relationships, and driving insight-led decisions to fuel growth and brand relevance, working closely with internal stakeholders and external partners.

Responsibilities

• Manage day-to-day execution of paid campaigns
• Partner with agency media teams
• Support media mix and channel planning
• Analyze campaign performance and translate insights
• Distill performance insights into strategic updates
• Provide strategic input on media mix planning
• Serve as a connector between Brand Media, Creative Strategy, and Acquisition teams
• Partner with Creative Strategy to share performance insights
• Inform creative best practices
• Identify new opportunities within existing channels
• Stay current on platform trends and media innovations

Requirements

• 3-5 years of experience in creative strategy, media buying, or full-funnel marketing
• Hands-on experience managing paid media campaigns across Meta, TikTok, Google, Linear, CTV, and DSP platforms
• Strong understanding of performance marketing principles
• Demonstrated ability to write clear briefs and translate data into creative decisions
• Excellent collaboration and communication skills
• Ability to thrive in a fast-paced environment
• Desire to follow cultural conversation around health and wellness

Benefits

• No benefits