Job Description

Alpha Lion is seeking a remote Director of Paid Media to lead their end-to-end paid media strategy, managing a 7-figure monthly ad spend to scale customer acquisition and drive creative performance. The role requires a blend of strategic thinking, analytical skills, and creative leadership in a high-growth environment.

Responsibilities

• Manage budget allocation and optimize spend for maximum ROI
• Own performance across Meta Ads, Google Ads, and emerging channels
• Lead creative testing and analysis to improve CR and reduce CAC
• Analyze funnel performance and identify scaling opportunities
• Develop and document cross-functional workflows and SOPs
• Lead creative strategists to drive data-backed creative iterations

Requirements

• 7+ years of experience in Paid Media, scaling DTC brands
• Deep expertise in Meta Ads and Google Ads
• Strong analytical skills with $1M+/month budget management experience
• Proven track record of scaling new acquisition funnels
• Experience leading creative strategy and performance optimization
• Data-driven decision making and creative problem-solving skills

Benefits

• No benefits