Job Description

The Senior Product Marketing Manager will lead the go-to-market strategy for the Weather Targeting ad suite, collaborating with Product, Sales, and Leadership to drive business growth and shape the future of the product. This role requires a deep understanding of the adtech ecosystem and a focus on translating technology into commercial success.

Responsibilities

• Own commercial strategy and P&L for Weather Targeting
• Define positioning, messaging, and proof points
• Influence product roadmap based on customer feedback
• Lead cross-functional go-to-market process
• Build strategic partner marketing relationships
• Establish data-driven marketing KPIs and ROI

Requirements

• Bachelor's degree or commensurate experience
• 8+ years of product marketing experience
• Go-to-market experience with consumer insights
• Experience in advertising data and ad tech ecosystem
• Understanding of market research and competitive analysis
• Excellent communication and presentation skills
• Analytical mindset
• Experience with digital marketing and automation tools
• Ability to manage multiple projects

Benefits

• No benefits