Job Description

WPP is seeking a User Researcher to shape the user experience of their global GenAI-powered marketing platform. The role involves capturing user insights, influencing product direction, and ensuring the platform is intuitive and widely adopted. This position offers opportunities to develop research skills and contribute to a significant transformation.

Responsibilities

• Support user research strategy
• Design and conduct mixed-methods research
• Identify and segment user personas
• Explore behavioural drivers related to GenAI adoption
• Execute usability tests and concept evaluations
• Capture ongoing user feedback
• Translate research findings into actionable insights
• Collaborate with Product, UX, and AI teams
• Act as an advocate for user needs

Requirements

• 1-3 years of experience in user research or human-centered design
• Familiarity with qualitative and quantitative research methods
• Understanding of behavioral principles
• Comfort with AI-driven tools
• Ability to articulate research findings
• Bachelor's degree in a related field preferred
• Experience with digital tools like Figma or Dovetail preferred
• Empathetic and curious
• Eager to learn
• Collaborative
• Detail-oriented

Benefits

• No benefits