Job Description

Workato is seeking a Demand Generation Manager to design and execute integrated campaigns that drive awareness, engagement, and pipeline growth. This role involves managing multi-channel campaigns, paid advertising, partner marketing, sales collaboration, and performance optimization.

Responsibilities

• Build and execute multi-channel demand generation campaigns
• Develop targeted campaigns with SDRs
• Manage paid digital campaigns
• Optimize spend for performance and ROI
• Support Embedded Partner Program
• Collaborate with embedded customers
• Work closely with SDRs and AEs
• Provide campaign enablement
• Track and report on demand generation performance
• Provide insights and recommendations

Requirements

• 2-4 years of B2B demand generation experience
• Experience running multi-channel demand generation programs
• Hands-on experience with marketing automation platforms (Marketo)
• Experience with CRM systems (Salesforce)
• Experience with Outreach and digital ad platforms (LinkedIn, Google Ads)
• Strong analytical skills
• Experience collaborating with sales teams and partners
• Highly organized with strong project management skills
• Excellent communication skills
• Creative thinking and data-driven decision-making
• Growth mindset

Benefits

• No benefits