Job Description

The Director, Demand Generation – Digital is responsible for developing and executing marketing strategies to drive pipeline and revenue growth through paid channels and email marketing. This role involves managing a team and hands-on execution, collaborating with SDR leaders, product marketing, and digital teams to deliver measurable results.

Responsibilities

• Develop and own the digital marketing roadmap
• Lead and mentor a team of digital marketing specialists
• Manage and optimize the digital marketing budget
• Oversee strategy, execution, and optimization of paid advertising campaigns
• Manage relationships with external agencies
• Develop and manage the overall email marketing strategy
• Utilize marketing automation platforms
• Define KPIs and establish a measurement framework
• Provide data-driven insights and recommendations
• Collaborate with cross-functional teams

Requirements

• 8+ years of experience in digital marketing, 2+ years in a leadership role
• Proven track record of driving growth through digital marketing strategies
• Deep expertise in paid advertising platforms
• In-depth knowledge of email marketing best practices
• Exceptional analytical skills
• Proficiency with marketing automation and CRM platforms
• Excellent leadership, communication, and project management skills

Benefits

• No benefits